Unwanted robocalls have made consumers reluctant to answer the telephone, and legitimate enterprises have been struggling to reach customers who have become less likely to answer calls from caller IDs they don’t recognize or trust. To mitigate this, the FCC mandated that telecommunications service providers implement the STIR/SHAKEN authentication framework by June 30, 2021.

Rich Call Data (RCD) is a way to show the name of the caller and other optional information, such as a logo image or a photo of the caller. It is particularly useful for businesses that want to maintain a consistent brand image. Unlike traditional caller ID, RCD is managed by the caller or their originating service provider, not a third-party database. This gives the caller more control over how their brand is presented to the people they call.

Rich Call Data (RCD) is a feature of the STIR/SHAKEN framework that enables caller information to be presented more accurately and reliably. RCD is digitally signed using Public Key Infrastructure (PKI) and is included in the SHAKEN Identity token. It is important to note that RCD requires STIR/SHAKEN and is an additional claim in the identity token. If a call is not authenticated, signed, and verified, then RCD cannot be used.

Establishing the validity of the logo image to be displayed is a significant challenge in implementing Rich Call Data (RCD). It is crucial to ensure that the service provider originating the call has received authorization to display the logo on behalf of the brand. There is a real possibility that logos may be spoofed, resulting in a loss of trust that this solution aims to establish.

Digital certificates play a critical role in enabling branded caller ID. By using PKI to authenticate the validity of a brand identity and logo image, service providers can ensure that their brand is presented consistently to their customers. This can help increase trust, prevent fraud and spoofing, and ultimately enable more effective communication between enterprises and their customers.

At SecureG, we understand the unique challenges faced by telecommunications service providers in enabling branded caller ID. Our tailored PKI solutions provide the foundation for building trust, ensuring the security and integrity of branded caller ID. Contact us to learn more about how SecureG can deliver Branded Caller ID certificate services for your company.